Growth & Demand Gen
3 resourcesAcquisition, conversion, paid media, and pipeline — the systems that fill the top and middle of the funnel.
Agentic and AI-native only — MCP servers, agent skills, personas, and the playbooks and infrastructure to run them. Free or open source wherever the ecosystem allows. Categories publish once they hold at least three resources that clear the bar.
Where you apply it — growth, product marketing, lifecycle, SEO, brand, and content. General holds the cross-functional foundations.
Acquisition, conversion, paid media, and pipeline — the systems that fill the top and middle of the funnel.
Positioning, launches, competitive intel, and sales enablement — translating product into market motion.
Onboarding, nurture, retention, and expansion — programs that move customers through the journey after signup.
Organic discovery, structured content, and answer-engine visibility — building durable inbound demand.
Brand narrative, earned media, analyst relations, and reputation — shaping how the market perceives you.
Editorial strategy, social distribution, and content operations — producing and amplifying what you ship.
Cross-functional foundations — agent design guides, skills libraries, and automation platforms that apply across every marketing function.
What it is — MCPs, agent skills, personas, playbooks, tools, and reference material.
Model Context Protocol servers that connect agents to marketing data, ad platforms, and martech stacks.
Reusable agent skills, prompt packages, and workflow modules for marketing tasks.
Subagent and persona definitions — specialist roles an agent can assume for marketing work.
Step-by-step operating guides for recurring marketing engineering workflows.
Agent infrastructure and AI-native software worth evaluating for production marketing systems.
Documentation, standards, reading lists, and starting points for deeper learning.
Starter configs, prompt libraries, and boilerplate for common marketing builds.