Skills for marketing builders

Long-form posts, guides, and newsletter issues in a voice derived from examples you supply.

Turns one idea into platform-native posts for X, LinkedIn, TikTok, YouTube, and newsletters.

Plans what content to create and which topics to own.

Edits, reviews, and refreshes existing marketing copy without losing the voice.

Writes and rewrites marketing copy for homepages, landing pages, pricing pages, and feature pages.

Creates and optimizes marketing images — blog heroes, social graphics, product mockups.

Generates marketing ideas and strategies for SaaS and software products.

Applies behavioral science and mental models to marketing decisions.

Edits drafts into sharper, more human writing without flattening the voice — or flags AI patterns on request.

Plans and optimizes SMS and MMS marketing — welcome flows, cart recovery, win-backs.

Creates, schedules, and optimizes social content for LinkedIn, X, Instagram, TikTok, and the rest.

Produces video content with AI tools and programmatic frameworks.

Security patterns for inboxes that agents read and act on — sender allowlists, content filtering, sandboxed processing.

Reduces churn with cancellation flows, save offers, and failed-payment recovery.

Writes B2B cold emails and follow-up sequences that get replies.

Deliverability and compliance guidance — authentication, bounces, webhooks, accessibility, and what not to do.

Responsive, cross-client HTML email from MJML — Outlook-safe and accessible without hand-written tables.

Builds email sequences, drip campaigns, and lifecycle programs that convert.

Creates lead magnets that convert — and the capture flow around them.

Build and render HTML email templates as React components, with a visual editing path.

Sending and receiving email through Resend — transactional sends, inbound webhooks, contacts, and templates.

Runs Resend from the terminal — send, domains, contacts, broadcasts, templates, webhooks, and logs.

Breakpoints, fluid layouts, and touch targets for whatever screen the work lands on.

Adds purposeful animation and micro-interactions that improve usability.

Fixes layout, spacing, and visual rhythm — monotonous grids, weak hierarchy.

Accessibility, performance, theming, and responsive checks with a scored P0–P3 report.

Amplifies safe or boring designs without breaking usability.

Fixes unclear UX copy, error messages, labels, and instructions.

Adds strategic color to interfaces that read too monochrome — accent placement, not decoration.

A five-dimension design review with scored evidence and keep / fix / quick-win lists.

Adds moments of personality and surprise that make interfaces memorable.

Reads a brief, infers the right design direction, and ships landing pages and redesigns that don't read as templated.

Strips a design to its essence — removes complexity without losing function.

Pulls reusable components, tokens, and patterns into a design system.

Production-grade interfaces with a point of view — the core design-language skill the rest of the family builds on.

Layout variance, AIDA structure, and GSAP motion rules for conversion-focused pages.

Makes interfaces resilient — error handling, i18n, text overflow, edge cases.

Realigns UI to the design system — spacing, tokens, and consistency drift.

Designs first-run flows and empty states that get users to value quickly.

Diagnoses and fixes UI performance — loading, rendering, animations, bundle size.

Pushes interfaces past conventional limits — shaders, spring physics, scroll-driven motion.

The final pass on alignment, spacing, and consistency before something ships.

Tones down visually aggressive designs while preserving quality.

Audits an existing site for generic patterns and upgrades it to a higher standard without breaking function.

Add, compose, and debug shadcn/ui components in a project, including registry and preset workflows.

One-time setup that captures a project's design context for every future session.

Fixes font choices, hierarchy, sizing, and readability so text feels intentional.

Anti-generic UI rules — the instructions that keep agents from producing the default AI look.

REST resource naming, status codes, pagination, filtering, error responses, and versioning.

Backend architecture, database, and server-side patterns for Node.js, Express, and Next.js APIs.

Discover and install skills from the open agent-skills ecosystem when the right one isn't in hand.

Stops truncated generations — complete code, no placeholders, clean token-limit splits.

Pythonic idioms, type hints, and practices for maintainable Python.

Research before coding — find the existing tool, library, or pattern before writing custom code.

Checklist and patterns for auth, user input, secrets, and payment-adjacent features.

Create, edit, and evaluate your own skills — including description tuning so they trigger correctly.

Postgres schema, query, and performance guidance for Supabase-backed projects.

Test-driven development with red-green-refactor and coverage to 80% and beyond.

Drive and test a local web app with Playwright — verify flows, capture screenshots, read browser logs.