Playbooks

A Practical Guide to Building Agents

OpenAI's plain-language guide to designing agent systems — single versus multi-agent architectures, guardrails, and human-in-the-loop patterns.

  • Free
  • Maintained by OpenAI
Open resourcecdn.openai.com · opens in a new tab

Why it matters

Most marketing automation failures are design failures, not model failures. This guide gives you the vocabulary and decision framework to scope an agent project honestly — including when a simple workflow beats an agent entirely.

What to try

Before your next automation build, run it through the guide's criteria for whether the task warrants an agent at all — and write down the answer.

Tagged under

  • AI agents
  • Marketing automation

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