The specification and documentation for MCP — the open standard that connects agents to tools, data, and marketing platforms.
Topic
MCP
The protocol layer under agent access: what shipped, what changed, and the servers connecting agents to marketing data.
Editions
Every edition that led with this, newest first.
CrewAI 1.15.23 lets your agent pipelines be scored in production and survive rate limits — tracing-based evaluation scores each run, and throttled model calls now retry automatically. If agents carry campaign work, upgrade in staging first.
Read editionpromptfoo shipped version 0.123.0 — the open-source eval harness now covers the latest frontier models, but a default switch for newer GPT models breaks some existing test configs. If you run model evals, test before upgrading.
Read editionGoogle shipped stateless updates to MCP that let agents scale horizontally without sticky session state — if you're pushing marketing agents toward production, this removes a core infrastructure bottleneck that has made concurrent personalization and lifecycle workflows hard to parallelize.
Read editionThree platform ships this week lower the barrier for deploying AI agents in marketing workflows — Google's MCP stateless scaling, Vercel's Claude Managed Agents in Chat SDK, and Vercel's dashboard agent deployment. But Twilio's data showing 78% of consumers actively bypass AI agents is a reminder that infrastructure readiness and consumer willingness are different problems.
Read editionLangfuse shipped a rebuilt eval experience, LangChain patched a Claude agent crash mode, and Supabase plus Bedrock added infrastructure for governed, context-aware agents — all relevant if you ship AI in marketing systems.
Read editionGoogle shipped a production-ready agent evaluation service in Gemini Enterprise this week — the first turnkey option for teams that need to measure agent quality without building custom testing infrastructure from scratch.
Read edition
Resources
The catalog entries that go with it.
HubSpot MCP Server
Free tierHubSpot's official MCP server — gives agents read and write access to CRM records, contacts, and marketing objects.
Klaviyo MCP Server
Free tierKlaviyo's official MCP server — agents can inspect campaigns, segments, flows, and metrics in your account.
Google Analytics MCP
Open sourceGoogle's official Model Context Protocol (MCP) server for Analytics — agents query GA4 properties and run reports conversationally.
Search Console MCP
Open sourceCommunity MCP server for Google Search Console — agents pull queries, pages, and indexing data from organic search's source of truth.
Meta Ads MCP
Open sourceCommunity-built Model Context Protocol (MCP) server for the Meta Ads API — pull campaign performance, inspect creatives, and check budgets from an agent.
Official MCP server for DataForSEO's APIs — search results (SERP) data, keyword volume, backlinks, and on-page checks, available to any agent.
Resend MCP
Open sourceResend's official MCP server — agents compose and send email through your Resend account.
Smithery
FreeA registry of thousands of MCP servers — search, inspect, and install connectors for ad platforms, CRMs, and analytics tools.
Frontier Brief
Get the next brief
What shipped, what matters, and what to try Monday. Written for marketing engineers.